Privacy Policy

Last updated: 13 August 2026

Vitalife Clinic (“we”, “us”, “our”) is committed to protecting your privacy. This policy explains what personal information we collect when you contact us or enquire about a consultation, why we collect it, how we use it, and what rights you have over it, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

Vitalife Clinic Ltd is the data controller responsible for the personal information described in this policy. We are an online service, registered in England and Wales under company number 16777077, with our registered office at 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ. We are registered with the Information Commissioner’s Office as a data controller under reference ZC220213.

If you have any questions about this policy or how we handle your information, you can contact us at privacy@vitalifeclinic.co.uk, or in writing to our registered office, marked for the attention of the data protection contact.

Information we collect

We only collect personal information that you choose to give us directly, through the contact form or the consultation enquiry form on this website. Depending on which form you use, this may include:

• Your name
• Your email address
• Your phone number, if you choose to provide it
• The service you’re interested in, if you select one
• Any information you include in your message to us

We don’t collect any other personal information through this website. We do keep our own count of which pages people visit, described below, and we don’t use advertising tools or anything that follows you around other websites.

How we use your information

We use the information you provide to:

• Respond to your enquiry or message
• Arrange and manage a consultation or appointment, if you request one
• Keep a record of our communication with you, so we can provide ongoing care if you become a client

Our legal basis for processing this information is your consent, given by submitting the form, and our legitimate interest in responding to enquiries about our services.

How your information is stored and who sees it

When you submit the contact or consultation form, your details are sent securely to our practice management system, which we use to manage client enquiries and appointments. We don’t sell, rent or share your information with any third party for marketing purposes.

Our forms are protected against automated spam submissions using ALTCHA, a privacy-friendly verification system that runs in your browser without tracking you or using cookies.

How long we keep your information

We keep your information for as long as necessary to respond to your enquiry and, if you become a client, for the duration of our relationship and for as long afterwards as we’re required to by law or professional guidance (for example, for clinical record-keeping purposes). After that, it’s securely deleted.

Cookies

We don’t set cookies on this website, and nothing about your visit is stored on your device. That includes the way we count visits, explained under “How we count visits” on this page, which was built deliberately so that it doesn’t need to store anything.

This is why you won’t see a cookie banner here. A banner exists to ask permission for storing things on your device, and we don’t store anything, so there’s nothing to ask you about. We don’t use advertising or tracking cookies, and we don’t let any other company track you across other websites.

How we count visits

We keep our own record of which pages are visited, so we can see which of our articles and services people find useful. We built it ourselves and it runs on our own server. Nothing about your visit is sent to Google, or to any other company.

It’s built to count visits without identifying you:

• It sets no cookies and stores nothing at all on your device.
• We never keep your IP address. It’s used for a moment to create a scrambled code and to work out roughly where the visit came from, and then it’s thrown away.
• That scrambled code is made using a key that changes every day and is deleted after two days, so the same visitor can’t be recognised from one day to the next.
• We record the page address, and never anything after a question mark in it, because that’s where personal details tend to end up by accident.
• Alongside the page address we record the site and page that linked you here and any campaign tag carried in the link, your device type, browser, operating system and browser window width, how long the page was open and how far down it you scrolled, and whether the visit looked automated rather than human.
• We may work out roughly where the visit came from: the country, and where our reference table carries that much detail, an approximate town, a coordinate rounded to about eleven kilometres, the type of internet connection and the name of the internet provider. It’s worked out on our own server from a downloaded table, never by asking another company, and it’s approximate by design: on a mobile network you resolve to your provider’s gateway, so someone in Bournemouth can read as London.
• The detailed records are deleted after 90 days. After that we keep only totals, such as how many people read a particular article.

If your browser sends a “Do Not Track” or “Global Privacy Control” signal, we honour it and record nothing at all. If you’d rather we didn’t count your visits, turning that on in your browser is all it takes.

Your rights

Under UK GDPR, you have the right to:

• Ask us for a copy of the personal information we hold about you
• Ask us to correct any information that’s inaccurate or incomplete
• Ask us to delete your information, where we’re not required to keep it for legal or clinical reasons
• Ask us to restrict or object to how we use your information
• Ask us to provide your information in a portable format
• Withdraw your consent at any time, where consent is the basis for processing

To exercise any of these rights, please contact us at privacy@vitalifeclinic.co.uk. If you’re unhappy with how we’ve handled your information, you also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

Keeping your information secure

We take reasonable technical and organisational steps to protect your personal information against unauthorised access, loss or misuse, including secure transmission of form submissions and restricted access to our systems.

Changes to this policy

We may update this policy from time to time, for example if we start collecting information in a new way. Any changes will be posted on this page with an updated revision date.

Contact us

If you have any questions about this privacy policy or how we handle your information, please contact us at privacy@vitalifeclinic.co.uk.